When T-Systems USA decided to move from 280 Park Avenue to 32,000 s.f. at 32 Avenue of the Americas their vision was clear: “we represent and sell technology solutions and our space should reflect our business, but not alienate us from our parent company, Deutsche Telekom.” CONANT ARCHITECTS realized the importance of this relationship, yet the need for independence. By understated use of corporate colors, images and branding elements, a psychological link was established. However, office layouts and system technology were a function of this companyís need to grow in the U.S. marketplace. Innovative use of materials showed fiscal responsibility by producing a quality space under anticipated construction costs.